Overview
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Great CMS for enterprise solutions
Optimizely Content Management System
Optimizely Content Management System Review
Optimizely Content Management System
The best CMS product on the market
Optimizing for Success
Great CMS tool for enterprise
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System Review
Optimizely Content Management System
Optimizely Content Management System Review
Review of Optimizely Content Management System
A Solid CMS Platform
How Optimizely Content Management System Differs From Its Competitors
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Optimizely Forms are a great tool to collect information that then can submitted to multiple sources. We have several forms connected …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Publishing workflow (125)8.181%
- Page templates (126)8.080%
- Admin section (126)7.979%
- WYSIWYG editor (128)7.777%
Reviewer Pros & Cons
Video Reviews
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Pricing
What is Optimizely Content Management System?
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Introduction to Optimizely Content Management System
Features
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.5Role-based user permissions(122) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(115) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Internationalization / multi-language(89) Ratings
The software supports multiple languages, countries, currencies, etc.
Web Content Creation
Features that support the creation of website content.
- 7.7WYSIWYG editor(128) Ratings
What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.
- 7.8Code quality / cleanliness(117) Ratings
Code generated by WYSIWYG editor is clean and validates according to W3C standards.
- 7.9Admin section(126) Ratings
The admin page is easy to navigate and use.
- 8Page templates(126) Ratings
The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.
- 6.6Library of website themes(64) Ratings
A library of website frameworks or themes is available as a starting point for building a website.
- 7.9Mobile optimization / responsive design(121) Ratings
The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.
- 8.1Publishing workflow(125) Ratings
The software allows users to set up a custom workflow for updating the website, including approval processes.
- 6.9Form generator(90) Ratings
Users can build website forms for visitors to fill out.
Web Content Management
Features for managing website content
- 8.1Content taxonomy(119) Ratings
Users can create multiple levels and types of content categories including tags.
- 7.6SEO support(120) Ratings
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
- 7Bulk management(99) Ratings
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
- 7.8Availability / breadth of extensions(103) Ratings
There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.
- 7.8Community / comment management(83) Ratings
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Optimizely Content Management System?
Optimizely Content Management System Features
Web Content Creation Features
- Supported: WYSIWYG editor
- Supported: Code quality / cleanliness
- Supported: Content versioning
- Supported: Admin section
- Supported: Page templates
- Supported: Library of website themes
- Supported: Mobile optimization / responsive design
- Supported: Publishing workflow
- Supported: Form generator
- Supported: Content scheduling
Web Content Management Features
- Supported: Internal content search
- Supported: Content taxonomy
- Supported: SEO support
- Supported: Browser compatibility
- Supported: Bulk management
- Supported: Page caching
- Supported: Availability / breadth of extensions
- Supported: Built-in e-commerce / shopping cart
- Supported: E-commerce / shopping cart extension
- Supported: Community / comment management
- Supported: Import / export
- Supported: Website analytics
Platform & Infrastructure Features
- Supported: API
- Supported: Internationalization / multi-language
Security Features
- Supported: Role-based user permissions
- Supported: Multi-factor authentication
- Supported: User-level audit trail
- Supported: Version history
- Supported: Simple roll-back capabilities
CMS programming language or framework Features
- Supported: .NET
Optimizely Content Management System Screenshots
Optimizely Content Management System Integrations
- Optimizely Content Marketing Platform
- Google Analytics
- Smartling
- LanguageWire
- Salesforce
- Microsoft Dynamics
- Marketo
- HubSpot
- Lionbridge
Optimizely Content Management System Competitors
Optimizely Content Management System Technical Details
Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Windows, Linux |
Mobile Application | No |
Optimizely Content Management System Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(254)Attribute Ratings
Reviews
(1-25 of 37)Great CMS for enterprise solutions
- Language handling
- Content usage
- Site administration
- Sorting page order based on language instead of being locked to master language
- Image handling isn't great. If you replace an existing image, the front end won't always update.
- Working with languages, the Optimizely Content Management System can sometimes get confused on what the active language the editor is using vs what the active language actually is
- Sometimes you have to clear your browser cache to get the Optimizely Content Management System to load.
Optimizely Content Management System
- Makes it easy to add important widgets to our website such as a carousel
- Stores and manages imported content in the content library for quick access/use
- Rich content widget allows for deeper customization utilizing the html source code
- Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
- In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
- Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins
Great CMS
- Code first approach
- Content APIs
- Easy to upgrade
- Data export by project or multiple nodes
- Ability to rollback published projects
- Better developer documentation available at World
Great product
- Ease of use for the end users
- Ease of development
- Personalization
- Projects are difficult - It's difficult for users to know they are in a project, and it can cause confusion.
A customer for more than 5 years
- Super easy deployment
- Easy to make code changes
- Simple UI
- Better UI for Languages
- CMS 12 has lot of header space up top
- Dojo is so hard to fix or debug
- Page creation
- Page editing
- Site administration
- Needs more customer service portal functionality out of the box
- More visibility to SEO properties
- Better content search
Optimizely Review
- Content Management
- Virsoning
- Integration
- Audience Journey
I cannot think of scenario where not suitable,
Meh.
- Personalization
- Free form organization.
- Not publishing content if you are replacing content on a page. For example, we have banner ads on our home page and would like to view them in preview, but we need to publish the content, and when we do that, it pushes the image onto the homepage because the component is already there.
- Archiving components or images.
Great
- Content Management.
- Tool customization.
- Tool Integration.
- We are having trouble with analytics and personalization.
A good balance of simple and useful.
- It adheres to Microsoft's best practices and stays up to date with recommendations.
- It has an intuitive interface for content editors -- complex enough for nuanced use cases, but simple enough that it often doesn't require formal training.
- Optimizely Find allows opens up the door to creative solutions for building highly dynamic and targeted websites.
- Folders containing many blocks can cause significant performance issues.
- Updating the underlying technology for Find could open up doors to more modern search solutions.
It's also well suited for eCommerce. The integration points provided by the CMS are far simpler than alternatives, yet provide the same level of customization and extension.
Excellent experience for large scale content managers
- Customisation
- Scripting support
- Customer support is vert fast and helpful
- Forms had trouble with high traffic
- Occassional disconnections while working
- The customizable block and page types
- The script block is really handy for doing front end fixes, something I missed when using other CMSs
- Being able to apply styles and scripts globally or by page via the CMS itself is really handy
- The search bar for blocks you've created doesn't work on my version of the CMS but this may have been fixed in an update
- the WSIYG block removes/scraps any CSS in it which for me can be pretty annoying
- If you're inactive for like 10 minutes then you will have to refresh, this can be annoying for me sometimes
How Optimizely (Episerver) compares 3 years later
- Develop and build new website content
- Organize website architecture
- Identify issues and resolve them rapidly
- Manage media assets effectively
- Provides an agile, dynamic means to deliver an experience
- Enables the end user/customer to create new layouts or templates
- Excessive developer costs are needed to support any changes to blocks, templates, functionality.
- Free training to offset high support costs and unlock community of developers.
- Specialized Agencies and Developers are needed at a high cost to build or create new functionality.
- No efficient means to manage URL redirects automatically or generate batch redirects for major architectural improvements.
- Language translation is extremely cumbersome if translating an existing website. Manual block by block, page by a page process.
Ease of Use, Peace of Mind
Business problems: outdated look/functionality, less responsive to mobile needs
Scope of use: wholesale change/redo on entire site. It is a massive undertaking.
Future state: we will be using to redo our intranet site (only visible to employee)
- Rapid changes
- Ease of use with content blocks
- Easy to learn/implement
- Optimizely Academy classes were outstanding
- Faster time to preview changes
- An onscreen indicator of any changes ... for example: I accidently click in a body of text and accidentally create a type or unintended deletion.
Less appropriate: cant really think of any other than our own internal "who can do what" permission levels
- Content Authoring and approval
- Asset management
- Multi-language and multi-site support
- Personalization capabilities
- Rendering capabilities using display templates and channels
- Headless capabilities using Content Delivery API
- Optimizely Content Management System recently started moving features into internal namespaces, making it harder to provide custom implementations. Customization being one of the key benefits of using Optimizely Content Management System, this approach tends to be going in the opposite direction. I would love to see some of those features be added back to public APIs.
- Some topics either lack documentation or have outdated documentation. Updates on those would definitely be helpful.
- Ease-of-use for handling content and building websites
- Perfect for dealing with multiple websites (language wise and different websites)
- Excellent support and service from Optimizely
- The flexibility/functionality of forms
- Ease of handling formdata towards a CRM system
- Maybe more "out-of-the-box" solutions (a.o. blocks) for faster implementation
- Switch of cache on images/assets, makes it difficult for designing pages/blocks (uploading changed image should be there on the spot ;-))
Head of Product; Website DXP.
- Availability of service - Uptime.
- Ease of use for content manager.
- Account management - it would be ideal to be closer aligned with Optimizely to understand the roadmap and service/features being made available.
- Training and support for developers/users.
- New martech apps, connectors or widgets.
Optimizely - One CMS, Multiple Solutions
- A centralized UI to maintain multiple websites using a common entry point.
- Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
- A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
- The Admin CMS UI can be faster and be better organized. It does feel like left behind when compared to the Content Management UI.
- Page and Blocks Previews can be a tad hard to render properly when Content is complex.
- We use a lot of ReactJS in our Blocks, that can be challenging to integrate properly in the Content Management UI.
Optimizely is good for complex solutions, where a lot of customization is needed on a website or web application (i.e. several block types/controls that need to be reusable and customized). For a simple brochure website, with a few dynamic pages, this can be an overkill solution.
A robust system which creates professional sites and utilizes shared content with ease. Could use more provided staff development.
- Content sharing
- Drag and drop for ease of editing
- Drag and drop for new assets (pictures and files)
- There should be a search option in the Projects list. Very necessary for people managing so many sites
- There could be more reminders about picture dimensions.
- More of a breadcrumb trail in the search boxes for assets and pages so it is easier to identify the source of the content since so many pages have the same name.
- Adding at least a partial breadcrumb trail in the project overview area with the file name would be helpful.
- Changing projects does not always work even though it looks correct. Users who change projects a lot can edit up putting tasks in the wrong project.
- The preview defaults to the last published draft for school sites now vs the draft. Doesn't really make sense to not automatically be able to preview the draft of a page.
- CMS 12+ User Interface is particularly nice
- Out-of-the-box APIs for content searching, indexing, manipulating pages, etc.
- Much of the CMS functionality is customizable and extendable by engineers
- Sticks closely to .NET principles - easy to learn if you are a .NET engineer
- Documentation of APIs - specifically, we had trouble configuring content search APIs and authentication. Something that looked simple enough but ended up being a headache. The information is technically there in the documentation, but it is not always coherent, and there are crucial gaps missing in the docs. You end up having to file a support ticket which DOES (in my experience) unblock you, but the problem is caused by incomplete information in the first place. The guesswork and assumptions that I have to make should be minimal.
- The Optimizely Nuget package that we started on (at the time, it was the latest) had a seriously major bug on it that broke many APIs and features of the CMS. We had to use an older release until this was fixed. Not sure how it got through QA.
Not recommended if you don't have money. This is a paid product.
Create content according to the customer's taste with the intelligence of a powerful CMS
- Implementation Project
- Epi forms
- Block and pages
- Rich text blocks
Easy to Use!
- Content management
- Webpage customization
- Ease of use
- Forms could be easier to configure - they take a long time to set up.
- Allow us to configure the width of blocks within the block - we should not have to go back a page to change the size of it.
A Decent Content Tool, But Not a Magic Wand
- Easy to create categories of different types of content for more targeted analysis
- Provides graphs that show which content topics are "hottest" or most relevant
- Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
- The tool is not intuitive, I had to schedule time with an expert to ask clarifying questions
- It pulls lots of words and phrases that are completely irrelevant
- It does not provide solutions - only a different view of your data. So it's really just a starting point for content development.
- Site tree navigation
- Developer ramp up time
- Ease of deployment
- Antiquated .Net technology
- Headless documentation is limiting
- Cloud offering not as strong as self hosting
- Company focus on addons vs product improvement
- Allows for easy content updating by less technical members
- Provides avenues for improving and customizing the underlying system
- Executes quickly for fast rendering to end-users
- A more tightly integrated E-Commerce set of tools
- Improvement of the back-end runtime speed
- More out of the box visualization options for interface development